Hey Reader,
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​Nearly every one of my clients feels they need to do MORE marketing.
(Even the ones who offer marketing-related services.)
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But so many of them don't need to do that much marketing. They're already at capacity and have a waitlist.
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This is why I write a lot of permission slips for people NOT to create content.
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If they have simpler strategies that fill their client roster (like referrals), there's simply no need for them to spend time on content marketing.
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Especially as they're not creators. They're service business owners, so any marketing they do has one purpose: to help get clients through the door.
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Don't get me wrong—I love creating content. This newsletter and the podcast I'm sharing right now are content. But it's not right for everyone, as it takes time, money, and skill.
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Case in point, the average podcast episode takes me four hours to research, write and record. Every episode we produce has hard costs including tools and the team to get it out into the world.
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But here's the thing. I know the podcast works, so it's a worthwhile investment. But not every investment we can make in content always is, which is where this week's podcast and blog come in.​
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​In this week's BS-Free Service Business show episode, I'm sharing the details of the cost of content creation for your service business, including how much time I spend on it and what it costs me.
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As always, I'd love to hear from you. Is content creation worth it for your business? Does other marketing work better?
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Maggie
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