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BS-Free Business: For Service Business Owners

Pricing SOS: What should you do in a messy economy?

Published 4 months ago • 1 min read

Hey Reader,

You've probably heard ALL the typical, tired pricing advice by now.
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You know advice that says you should double your prices, never price by the hour, charge your worth, and so on.
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In a good economy, it's much easier to raise your prices and charge for your services according to this advice.
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But in a messy economy like the one we're experiencing now, we can't just price things on a wing and a prayer. We need a strategy, we need to know our hard costs, and we need a baseline hourly rate.
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That's not to say you CAN'T raise your prices, but rather you need to do it in a practical and profitable way.
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​This is where the Pricing Survival Guide for a Messy Economy comes in. ​
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​If you're not booking the clients you need right now, I encourage you to get curious before you mess around with your pricing. Review the questions I share in this week's podcast episode and blog post to take a hard look at your sales and marketing.
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​If you're booked out, dive right into the pricing review, including your best sellers, least popular services, and 12-month trend. Then focus on the math using the pricing calculator in the Calculator Kit.
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My goal is to help you have realistic steps for pricing your services now and in the future, no matter what the economy does.
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Hit reply to let me know what you're going to put into action!
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Maggie

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New Resource

Breaking Free from the Time vs. Money Trap

I've created a quick video on the Time vs. Money Trap to help you understand why you keep repeating this cycle and the levers to help you break out of it for good.
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Plus, I share why what you may have tried before isn't quite working for you and what to consider instead.
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BS-Free Business: For Service Business Owners

Seasoned business owner Maggie Patterson explores how to run a simple and sustainable service business.

This weekly newsletter is perfect for creatives, consultants and agency owners who are tired of the same old tired advice. If you want to run your business in a way that's about serving you AND your clients and not sacrificing your values, you'll want to join us.

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