Hey Reader,
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​Every month I send an exclusive essay directly to your inbox. This month, I wanted to share a bit about what's going through my mind as the online business bubble shows signs of bursting. Now, let's get down to it. ​
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We live in a world of always-on advice culture. Whenever you open your inbox or a social media app, there’s someone with an opinion on how you should build your business or live your life.
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As much as that advice can be helpful, it can be harmful.
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It’s too easy to mistake someone’s uninformed opinion for actual expertise. It can also be challenging to wade through the BS and discern who you should really listen to.
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It can be seriously overwhelming at times. We’re drowning in information lacking nuance and context when we desperately need specificity and individualized solutions.

We end up going in circles trying to apply generalized advice that doesn’t apply to us, and we get frustrated when it doesn’t work.
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​Even when you get “advice” from highly qualified experts you trust, it doesn’t mean it’s right for you. ​
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I recently encountered this situation after receiving specific feedback about my podcast. I was having a hell of a time internalizing what I was being told, but I tried to keep an open mind.
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I consulted with members of my inner circle to ensure I wasn’t overreacting. After talking it through, I knew in my gut what to keep and what I could completely ignore.
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The reality is that I could have just decided I didn’t know best and completely ripped apart a podcast that already is a success and does a fantastic job of nurturing people in my community.
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This is a prime example of how, even when seeking advice, you shouldn’t overlook the most impactful type of guidance you have—your expertise.
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​See, here's the thing: nobody knows you like you do. Your experiences, your quirks, your journey—those are what make you an expert on yourself. So why do we often ignore that inner voice in favor of outside opinions?
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It's time to flip the script. Instead of constantly seeking input and validation from others, let's start trusting ourselves more and only working with people who respect that.
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Real coaches, consultants, and teachers—they're the ones who encourage you to tap into your wisdom, not dictate what you should do. They understand that every situation has layers and nuances and don’t force you into their one-size-fits-all solution.
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​Yet, for far too long, this industry has normalized doing business in a way that strips away our self-trust or blames us when these cookie-cutter solutions fail. It’s no wonder people are mad as hell about their experiences and are pushing back.

Honestly? I’m here for it. I’ve been waiting for years to see people get back to doing business in a way that’s about true expertise, not shallow solutions, and prioritizes self-trust.
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While I don’t think scammers with their BS advice will disappear completely, there will be less of a market for them and, hopefully, more room for people who offer so much more than sleazy, shallow advice that only works for a select few.
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Maggie
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